Snap is finally implementing AI-focused advertising tools to appeal to small and medium-sized businesses (SMBs), a key segment for revenue growth. CEO Evan Spiegel noted that SMBs significantly contributed to revenue in 2024. Snap will test a new smart budget optimization feature in early 2025, which is intended to automate budget adjustments to maximize ad performance. Although this product is in its nascent stage and lacks the robustness of competitors' solutions, it remains crucial for Snap's strategy to diversify its offerings for smaller advertisers.
It took a while but Snap is finally jumping on the AI-powered ad bandwagon - following in the footsteps of Google, Facebook and the rest, which have been launching such tools since 2021.
Snap's smart budget optimization feature automatically adjusts campaign budgets across all assets to deliver the best results for the advertiser - standard fare in AI-driven advertising.
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