Snap CEO Evan Spiegel reported that TikTok's uncertain status in the U.S. has positively impacted Snap's user engagement. The company's daily active users increased to 453 million in Q4, marking a 9% year-over-year rise, largely attributed to a brief service interruption at TikTok. Spiegel noted the overall volatility in the short-form video segment seems to create advantages for Snap, suggesting that uncertainty has strengthened its business. Additionally, the number of content creators on Snapchat grew significantly, reflecting a thriving engagement environment.
We're not trying to draw too many conclusions from some of the engagement lift we saw when [TikTok] went dark for that brief period of time. I would say that the overall environment of uncertainty is benefiting our business.
More than one billion Snaps were shared publicly on Snapchat every month in Q4 from our community, creators, and media partners.
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