SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media
Briefly

"The SMRS team has been invaluable at helping us find a solution for tracking our campaign carbon emissions," said Charlotte Hopes, head of marketing, UWE Bristol. "Sustainability is at the forefront of our initiatives, and with their support, we can better communicate our green efforts to environmentally-conscious students."
By leveraging Cedara's cutting-edge sustainability solutions, SMRS aims to achieve net zero carbon emissions and support clients with their own emissions reduction ambitions through comprehensive auditing.
As a B Corp-accredited business since 2022, SMRS is committed to environmental sustainability, utilizing Cedara's automated platform to measure Scope 1-3 emissions comprehensively.
Cedara will provide emissions measurement for media investments using the Ad Net Zero Global Media Sustainability Framework, ensuring a standardized approach to carbon reduction across campaigns.
Read at Exchangewire
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