Post-holiday, 45% of consumers seek deals, revealing Q5 as an opportunity for brands to engage with ready-to-spend shoppers, despite the myth of a marketing lull.
Reduced advertising costs—up to 30% lower—coupled with a captive audience makes Q5 a prime time for marketers to maximize campaigns while competitors relax.
Q5 is perfect for A/B testing and experimentation with lower costs, allowing brands to innovate their approach and strengthen strategies for the coming year.
Shoppers transition from gift-giving to self-investment post-holiday, creating opportunities for brands to capture a new mindset focused on personal desires.
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