I had one random video get a ton of attention, and then two weeks later, lockdowns came and I couldn't work at the store any more. So I started to film TikTok just on my own at home... I had almost 300,000 followers. And then from there, I started to make more TikToks about the shop and everything just exploded.
TikTok has contributed not just to my shop success, but also like Rochester's success and other local businesses. On TikTok, that attributes like increased foot traffic, increased social media awareness to TikTok.
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