American Express introduced "Small Business Saturday" to promote smaller businesses against big chains, providing marketing tools to just as much fun and creativity as the big stores.
To maximize sales, shop owners should enhance customer communications, use social media, create unique campaigns, collaborate with local businesses, and ensure ample stock during promotions.
Local businesses can leverage community resources such as maps of retailers available on Small Business Saturday, fostering collaboration and drawing in more shoppers to their stores.
Having a robust marketing strategy with enticing deals, good stock levels, and creative collaborations can lead to increased visibility and foot traffic on Small Business Saturday.
#small-business-saturday #marketing-strategies #local-businesses #retail-promotions #community-engagement
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