Small Business Saturday, initiated by American Express 15 years ago, aims to support local retailers against larger chains known for dominating Black Friday sales.
For small businesses to thrive during Small Business Saturday, it's essential to maintain clear communication with customers and promote deals through emails and social media.
Using tailored marketing strategies and resources provided by American Express can help small businesses attract more customers on Small Business Saturday and beyond.
Collaborating with other local businesses and ensuring adequate stock for promotions are vital steps for small retailers to succeed on this crucial shopping weekend.
#small-business-saturday #marketing-strategies #local-retailers #community-support #shopping-promotions
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