Desiree Hill, owner of Crown's Corner Mechanic, stated, "Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer." This demonstrates how TikTok directly drives clientele to her business.
According to TikTok's estimates, small businesses on the app would face significant losses if a ban is enforced, possibly exceeding $1 billion in revenue in just one month.
If TikTok is banned, small businesses will need to transition to alternative platforms such as Instagram Reels and YouTube Shorts, though they may struggle to engage the younger audience predominantly found on TikTok.
Hill expresses concern about potential alternatives stating, "I am worried that other sites may not have the reach that TikTok does," highlighting the fear of losing customer engagement.
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