Desiree Hill, owner of Crown's Corner Mechanic in Conyers, Georgia, expressed that TikTok has significantly boosted her business, stating, "Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer." The platform has evidently played a crucial role in her growth, enabling her to transition from a mobile service to opening a substantial brick-and-mortar shop.
According to TikTok's estimates, the potential ban could drastically affect small businesses, projecting a loss of over $1 billion in revenue for them in a single month. This underscores the platform's importance in modern marketing and customer engagement for entrepreneurs.
Desiree Hill expressed concern about migrating to other social media platforms, noting the challenge of reaching the same audience: "I'm worried that other sites may not have the reach that TikTok does." This highlights the unique position TikTok holds in small business marketing strategies.
The Justice Department's directive for TikTok's parent company, ByteDance, to sell the app due to security concerns has raised anxiety among small business owners who heavily rely on the platform for their customer reach and engagement.
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