"Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer," said Desiree Hill.
"Small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect," according to TikTok's estimates.
"I am worried that other sites might not have the reach that TikTok does. It's not the same," Hill added, reflecting on her marketing efforts.
"If a ban does occur, small businesses will have to migrate to other platforms to find their customers," with alternatives mentioned including Instagram Reels and YouTube Shorts.
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