Short-form video needs better monetization, creator funds aren't the way to do it
Briefly

Creator funds seemed like a pat on the back from social media platforms to creators; a way for them to say "well done for your great content, here's your reward, we've got you".But that idea has been turned on its head, and then some.What was conceived as a way to unify platforms and their creators has also been a source of friction.
Read at Digiday
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