As we've grown and our designers have grown with us, there's a lot more trust there, and we felt confident that we could take this next step to tier out the projects. I attend set meetings-mainly big presentations and site visits, but I am not attending every single one in between. Internally, I meet with our lead designers on the projects weekly and review selections, questions, and things that have come up so that I make sure that I have a pulse on things.
Licensing has, historically, been a licensing of one's name and then [the manufacturer] does most of the creative work and heavy lifting, from product development to marketing. But I am very involved in the creative direction, development, and marketing of the product. Our relationships are very close, but it also means that I'm a lot more involved in them.
When it comes to the contracts, I make sure that I get final approval before the product goes to market, same thing on marketing assets. Every single partnership that I take on requires face time for me-whether those are appearances or marketing days or anything like that-and so we attribute in our contracts the number of times that I need to make personal appearances or need to meet with the brand in person.
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