"Very demure, very mindful" has become the latest vocabulary defining the internet's summer. TikTok creator Jools Lebron is now working to trademark this phrase, emphasizing how viral moments can lead to business opportunities for content creators.
Trademarks can help secure rights to maintain certain business down the road. However, content creators like Lebron often pursue brand sponsorships and viewer donations as vital income streams post-social media fame.
Lebron's pending trademark filings have drawn interest due to a trend where others attempted to register demure-related trademarks, producing frustration among her supporters and highlighting the competitive landscape of trademarking viral phrases.
According to Alexandra J. Roberts, a law professor, or legal protections for viral phrases, there must be an established commercial connection, underscoring the nuances involved in such cases.
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