Bud Light has created a Super Bowl ad featuring Post Malone and Shane Gillis as humorous, relatable neighbors, or "Big Men on Cul-De-Sac". The ad showcases their playful antics in boosting a neighborhood party. Bud Light's marketing VP, Todd Allen, highlights both celebrities' likability and humor as key factors. This collaboration marks Malone's fourth Super Bowl campaign with Bud Light, emphasizing his long-standing partnership with the brand. Meanwhile, Gillis, a newer partner, brings a fresh comedic presence, especially after his recruitment followed recent controversies in the brand's image.
With humor being a staple of Bud Light advertising and the Super Bowl stage, we knew this was the duo that could help us bring to life what I truly believe is one of our funniest spots in years.
Not only are they the most likeable and authentically hilarious guys around, but also longtime fans and partners of Bud Light.
Bud Light has turned Malone and Gillis into BMOCs—'Big Men on Cul-De-Sac,' the neighbors responsible for boosting a party.
Now we know what the tucked golf shirts and jorts hype was all about.
Collection
[
|
...
]