Rebecca Zhou’s journey highlights the importance of strategic brand development, showcasing her evolution from industry strategist to CEO of a successful DTC brand, Soft Services.
Starting her career at Gin Lane Media, Zhou represented brands like Quip and Sweetgreen, laying the groundwork for understanding deep consumer connections crucial for brand success.
While at Glossier, Zhou played a key role in transforming the brand into a digital powerhouse, emphasizing the power of personalized customer experience in the beauty industry.
Zhou’s shift to entrepreneurship with Offhours illustrates her ability to identify market gaps and craft products that meet consumer demands effectively.
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