Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media - texts, images, video - that have driven LLM development.
Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are. GenAI-based software can and already is helping to bridge this gap.
We're already beginning to see the financial impact of this shift. According to a recent McKinsey report, GenAI in marketing and sales could reap an estimated $3.3 trillion in annual global productivity.
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