"After the last two years, the beleaguered consumer is facing a perfect storm of disillusionment. But hope does still exist, and brands can build on that hope."
"Ogilvy's experts will discuss six key shifts in human behavior, motivation, and desire, based on months of tracking intersections of culture and commerce."
"Are we entering a new age of brand activism to restore faith in an exhausted consumer? Hope really can be a strategy."
The last two years have left consumers disillusioned and facing uncertainty. Despite this, hope remains a powerful tool for brands. Ogilvy's experts will explore how brands can harness hope to inspire consumers and drive positive change. They will present six key shifts in human behavior and motivation, derived from extensive research on cultural and commercial intersections. The session will also address the potential rise of brand activism as a means to restore consumer faith and demonstrate that hope can be an effective strategy.
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