Campaign Trail: Dove's iconic Beauty Bar is a canvas for celebrationDove's 'Unready for Anything' campaign creatively shifts focus from preparing for events to embracing the aftermath, highlighting the Beauty Bar's presence in everyday life.
Ogilvy CCO talks The Drum Awards Festival tips and creativity's collision with techLiz Taylor, Ogilvy's top creative, prioritizes human creativity over AI and embraces the evolving forms of creativity.
Ogilvy Elevates Fiona Gordon to Global CEO of AdvertisingFiona Gordon has been promoted to CEO of Ogilvy's global advertising, enhancing their creative and brand capabilities.
Ogilvy CCO talks The Drum Awards Festival tips and creativity's collision with techLiz Taylor, Ogilvy's top creative, prioritizes human creativity over AI and embraces the evolving forms of creativity.
Ogilvy Elevates Fiona Gordon to Global CEO of AdvertisingFiona Gordon has been promoted to CEO of Ogilvy's global advertising, enhancing their creative and brand capabilities.
Weight Watchers debuts new creative as it navigates weight-loss drug boomWeight Watchers launched "Fits You" campaign to shift focus from weight to health benefits.The brand faced challenges due to competition from medications like Ozempic and Oprah Winfrey's departure from the board.
Dulux reimagines covers of 12 literary classics, from 1984 to DraculaDulux's 'Heritage Editions' campaign links 12 classic books to unique paint colors inspired by their stories.The campaign involves hand-crafted book covers as paint swatches, combining literature, art, and interior design.
CeraVe's Michael Cera Super Bowl Stunt Was a MasterclassOgilvy's Super Bowl campaign for CeraVe started as a Reddit thread speculating about Michael Cera's connection to the skincare brand.The campaign involved an influencer campaign and the actor Michael Cera being photographed carrying CeraVe products, leading up to the Super Bowl.
How Ogilvy Created 3 of the Buzziest Super Bowl AdsOgilvy's Super Bowl ad featuring Beyoncé helped the agency win the nightOgilvy's success is attributed to its global network and ability to show up in culture