Sauce brand Rao's, under Campbell's, makes a play for a national audience with a beefed-up budget
Briefly

from Digiday2 months ago
After Campbell's acquisition of Rao's, there’s a notable rise in brand awareness efforts, illustrated by plans for active participation in the Macy's Thanksgiving Day Parade.
Digidayhttps://digiday.com/marketing/sauce-brand-raos-under-campbells-makes-a-play-for-a-national-audience-with-a-beefed-up-budget/
Despite the worries of fans regarding Campbell's potential impact on quality, Rao's has reported impressive financial growth, indicating strong brand resilience amidst corporate changes.
Digidayhttps://digiday.com/marketing/sauce-brand-raos-under-campbells-makes-a-play-for-a-national-audience-with-a-beefed-up-budget/
Read at Digiday
#raos-homemade #campbells #acquisition #brand-marketing #financial-growth
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