Sat-Cif-Faction aimed to grow market penetration by +500 basis points by subverting expectations through humor, demonstrating product use cases, and addressing barriers to engagement.
Cif Creams' strategy involved embracing a digital-first approach, understanding Gen Z and Millennials' preference for social media platforms like Instagram, YouTube, TikTok, and Netflix for higher engagement rates.
#marketing-strategy #younger-consumers #digital-first-approach #social-media-engagement #consumer-goods-sector
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