The new loyalty management solution will allow retailers and CPG brands to manage loyalty across multiple brands and markets, acknowledging that customer experience extends beyond initial engagement.
SAP's new features will include a real-time cloud-based loyalty wallet and the ability to link promotion performance metrics to financial systems, targeting a holistic view of consumer engagement.
With 83% of consumers feeling undervalued, SAP emphasizes that this loyalty management solution serves as a wake-up call for brands to enhance their engagement strategies.
Integrating seamlessly with various SAP platforms, the new loyalty management and shopping assistant solutions exemplify SAP's push towards enhancing customer loyalty in the competitive retail landscape.
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