Pepsi unveiled a holiday marketing campaign portraying Santa Claus switching from Coke Zero Sugar to Pepsi Zero Sugar, emphasizing a playful competition between the brands.
The campaign includes a humorous video where Santa awkwardly navigates smartphone technology and promotes a cash-back offer, marketed through social media and text promotions.
Pepsi's strategy embraces a bold approach by using Santa's iconic status, traditionally associated with Coke, to shift consumer perceptions and drive sales.
During SantaCon in NYC, Pepsi conducted taste tests revealing that 80% of festive participants preferred Pepsi Zero Sugar, despite the unscientific nature of the sampling.
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