Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note-especially if she delivers her case with a cinematic action sequence or two.
"Why not turn the grandmother, who rarely changes her mind, into an influencer with the mission to convince the whole family to change theirs, proving that even the most traditional-minded grandma can roll with the times," said Thasorn Boonyanate, chief creative officer of BBDO Bangkok.
#samsung #windfree-air-conditioners #influencer-marketing #cinematic-action-sequences #advertising-campaign
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