Samsung Ads Joins ISBA's Origin as Founding CTV Member - ExchangeWire.com
Briefly

from Exchangewire2 months ago
At Samsung Ads, we believe that the future of advertising hinges on measurement & transparency, and that's why we are pleased to join Origin as a founding member for CTV.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/13/samsung-ads-joins-isbas-origin-as-founding-ctv-member-supporting-the-rollout-of-the-cross-industry-measurement-solution/
Connected TV advertising spend is forecast to almost double over five years, reaching £2.31bn in 2026, up from £1.17bn in 2021.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/13/samsung-ads-joins-isbas-origin-as-founding-ctv-member-supporting-the-rollout-of-the-cross-industry-measurement-solution/
Read at Exchangewire
#samsung-ads #origin #ctv-advertising #cross-media-measurement #advertising-industry-growth
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