"Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience," said Kris Billmaier, SVP and GM, Salesforce self-service and growth, in a release.
Salesforce's own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won't grow again like it did in 2020 and 2021, but it's also not going back. That genie is out of the bottle.
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