Ryan Reynolds: Cofounder, Maximum Effort; Chief Creative Officer, MNTN
Briefly

Ryan Reynolds has shown that through clever humor and strategic investments, entertainment, marketing, and brand growth can merge successfully, creating outstanding results for all parties involved.
His innovative approach not only increased the market share of Aviation Gin and Mint Mobile significantly but also demonstrated the synergy between entertainment and effective branding.
Reynolds' partnership in acquiring a Welsh soccer team and his ability to transform it into a popular show illustrates his knack for engaging storytelling within the realm of business.
The response to Peloton's ad, crafted quickly and humorously, exemplifies how timely and relatable marketing can resonate with audiences and drive substantial sales.
Read at Fast Company
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