The brand's products are specifically designed for women athletes, involving rigorous testing from Maher and other athletes across different age groups and sports.
Medalist differentiates in the skincare market by tailoring products for various athletic environments and utilizing a team of women athletes for product creation and marketing.
In a booming beauty industry, Medalist leverages social media, influencer marketing, and aligns with Gen Z trends like TikTok by featuring Trinity University athletes for its launch.
Kearns and Maher identified a niche gap, showcasing a rugby player like Maher in the beauty industry while her sport gains traction, setting Medalist apart from traditional athlete brands.
#medalist-skincare-line #women-athletes #beauty-industry-trends #social-media-marketing #athlete-entrepreneurship
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