Why more gen Zs are getting cosmetic injectables such as botox
Younger people increasingly seek cosmetic injectables due to lower costs, video call appearance pressure, and celebrity openness about procedures, shifting the market from middle-aged women to ages 18-35.
Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral
Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Child-focused skincare companies are marketing beauty routines to toddlers and elementary-school children, sparking debate about age-appropriate consumer habits and commercialization of childhood.
Renatural makes hyper-realistic, lace-free wigs anchored by a proprietary silicone band and manufactured rapidly by a custom robot, disrupting traditional wig production.