"The surprise stems from the fact that most commercial wigs today are built with a lace base-a lightweight mesh cap that mimics the scalp but is really scratchy and only comes in a limited palette of colors. Instead of lace, Abdulsalam has designed a proprietary silicone band to anchor the wig without visible mesh. After launching the Wig Fix three years ago and selling 80,000 units in her first year, she decided to expand from simply supplying an accessory to reinventing the wig itself."
"Launching today, with a waitlist of 40,000 customers and counting, Renatural's hyper-realistic wigs are made by a custom-built robot that can make 350 wigs a week. While some wigs can take 8-12 weeks to make, Renatural's robot can sew a wig in 45 minutes. The brand's most exciting feature will depend on who you ask. For investors-who have poured just over $6 million into the company-the robot signals scalability. For consumers, it's the absence of lace. Either way, Renatural may well upend the wig industry."
Renatural produces hyper-realistic, lace-free wigs anchored by a proprietary silicone band that replaces traditional scratchy lace bases. The company originated after selling 80,000 units of an accessory called the Wig Fix and expanded into full wig production. A custom-built robot manufactures wigs at scale, sewing a wig in 45 minutes and producing up to 350 wigs weekly, shortening typical lead times of 8–12 weeks. The brand launched with a 40,000-person waitlist and has attracted over $6 million in investor funding. Consumer appeal centers on realism and comfort; investor appeal centers on scalability and production efficiency.
Read at Fast Company
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