"The majority of our patients are between the ages of 18 and 35. When we initially started back in 2017, the vast majority of our patients that were getting cosmetic procedures were 40-plus. We've seen an evolution pretty quickly of patients of that demographic, to patients of younger demographics."
"You do see a lot more gen Z coming in asking for advice about their face, like showing you videos. People, especially young girls, want the 'no-make-up' look."
"The industry, worth $4.1 billion in Australia in 2023, has seen global demand increase steadily over the past few years, with a survey by the International Society for Aesthetic Plastic Surgery suggesting 20.5 million non-surgical cosmetic procedures were performed in 2024, a 44 per cent increase from 2020."
The cosmetic injectables industry, valued at $4.1 billion in Australia in 2023, has experienced significant growth with 20.5 million non-surgical procedures performed globally in 2024, a 44 percent increase from 2020. Anti-wrinkle injections like botox remain the most common procedure, with nearly one in four patients aged 18 to 34 receiving them. The industry is witnessing a demographic shift from its traditional market of middle-aged women to younger consumers. Clinic operators report that patients aged 18 to 35 now comprise the majority of their clientele, compared to predominantly 40-plus patients when businesses began in 2017. Multiple practitioners attribute this trend to reduced procedure costs, pressure to maintain a perfect appearance during video calls, and increased celebrity transparency regarding cosmetic procedures.
#cosmetic-injectables #younger-demographics #botox-and-fillers #beauty-industry-trends #video-call-culture
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