Mark Murray-Flutter's viral TikTok promoting the Royal Armouries Museum showcases how engaging with Gen Z slang transformed a 65-year-old curator into a social media sensation.
The lighthearted video struck a chord with young audiences, leading to increased interest in visiting the museum from people as far away as the US.
As the face of the museum, Mark humorously admits to initially not understanding Gen Z slang, describing it as a 'different language' that he's now enjoyed learning.
Collaborating with Gen Z communications officer Katie, Murray-Flutter's creative approach proves effective, prompting comments that suggest the video has significantly boosted engagement with the museum.
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