Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

'The first thing I do is I'd form citizens assemblies, to have a constant sounding board from representative parts of the UK population,' he says.

'I had a very interesting friend who's the managing director of Starbucks in the UK and he said the best thing he'd ever learned in years of working with branding'.

Read at The Drum