#consumer-relations

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Growth hacking
fromHer Campus
2 months ago

What Brands Can Learn From Poppi's Backfired Strategy

Poppi's extravagant influencer marketing strategy faced backlash for being out of touch and misaligned with community engagement efforts.
E-Commerce
fromLogRocket Blog
3 months ago

Leader Spotlight: The evolution of ecommerce and branding, with Steve Wertz - LogRocket Blog

The digital marketplace has transformed dramatically, requiring brands to adapt their strategies and relationships with e-commerce platforms and consumers.
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