Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e-commerce opportunity

Roblox's ecommerce integration with Shopify allows developers not only to sell game-based merchandise but also enhances the overall shopping experience within the platform.

Louqman Parampath highlights that Roblox aims to provide a shopping experience akin to visiting a mall with friends, making purchases feel more social and engaging.

Read at Digiday