Roblox is enlisting the help of ad technology firm PubMatic Inc. to increase its video ad sales. PubMatic will enable brands to purchase video-ad inventory through online bidding processes on the platform.
Stephanie Latham from Roblox mentioned the goal is to simplify the process of buying Roblox ads and engage the audience thoughtfully with brands. The platform aims to capture a larger share of the U.S. game advertising market.
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