Roblox has reported a substantial growth in earnings for content creators, totaling $280 million from in-game item sales in Q4 2024, up 27% year-over-year. This rise coincided with the company's own revenue, which reached $988 million, representing a 32% increase. Despite strong creator earnings, Roblox's stock price fell due to disappointing user counts and investor expectations. Notably, the platform supports around 20,000 creators and has contributed to the emergence of many full-time jobs in the content creation sector, highlighting its impact on the digital economy.
Roblox creators earned $280 million from in-game item sales in Q4 2024, driven by a larger economic growth that resulted in a 32% increase in revenue.
Roblox's support for creators has led to an estimated 18,000 full-time job equivalents just in the U.S. between 2017 and 2023, reflecting investment in the economy.
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