Melinda Petrow has joined Mythical as senior VP of audience development, bringing over 15 years of experience leading marketing at major entertainment companies.
Petrow aims to expand Mythical's reach across YouTube, social media, and shortform content, emphasizing growth for the Mythical Society subscription fan club.
Rhett & Link's YouTube channels boast 33 million subscribers and 12 billion views, marking them as industry pioneers with a substantial following.
Petrow praises Rhett & Link as "true industry pioneers" and is excited to elevate the brand while solidifying its position in the entertainment landscape.
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