Rethinking data and targeting helped AB InBev India in absence of ecommerce

Indian Alco-Bev companies face challenges due to restrictions on advertising and inability to sell on e-commerce platforms, limiting data access for consumer insights and effective marketing.

Alco-Bev brands in India struggle with the absence of consumer data, hindering tailored campaigns and leading to generic, less-informed marketing efforts that may not resonate with the diverse consumer base.

Read at The Drum