Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

United introduced Kinective Media, a unique ad network enabling ads on various platforms including in-flight entertainment, reflecting travel companies' shift into advertising.

Travel, tourism, and transport companies are developing ad networks similar to retail media models, expanding into custom distribution networks for diverse industries.

Industry experts suggest referring to these networks as 'commerce media' due to their broad applications and involvement of various brands across sectors beyond just retail.

Read at The Drum