Symbiosys aims to differentiate itself by focusing on mid-funnel advertising to persuade consumers to try new brands, leveraging retailers' first-party data for better insights and targeting.
Retail media is a fast-growing advertising sector with challenges like cookie decline and measurement issues, creating opportunities for startups like Symbiosys to provide solutions.
Symbiosys' leadership team, including CEO Bashar Kachachi and co-founder Jonathan Opdyke, has extensive experience in retail media from companies like Google and Microsoft.
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