This study highlights that the self-regulation of the gambling industry's advertising often neglects to protect vulnerable audiences, prioritizing industry interests over public welfare.
Over 1,000 ads appear to breach regulations, especially with strong appeal to minors, reflecting a concerning trend in gambling marketing strategies.
The sheer volume of gambling ads, lacking necessary warnings and responsible gaming messaging, aims to normalize gambling as a harmless activity.
The techniques employed by sports betting companies have generated significant attention and engagement, with 1,353 organic ads studied yielding over 29 million views.
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