Breaking News: In February, the Federal Trade Commission sued to block Kroger's acquisition of Albertsons over concerns that it would become a monopoly and lead to price increases.
Kroger's merger with Albertsons would, according to experts, bring an increased focus to retail media, and the combined entity may even be able to challenge Walmart Connect by presenting brands with a more compelling ad offering and a greater breadth of data to use in ad targeting.
#ftc-lawsuit #kroger-albertsons-merger #retail-media-networks #monopoly-concerns #retail-marketing-strategies
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