Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.
To support real-time CRM use cases, you should have an ongoing, relevant stream of behavior data through your digital properties (i.e., websites, apps, ecommerce purchases, email communication, etc.) that can also be leveraged to communicate with customers in real-time.
#crm-systems #real-time-data-processing #batch-data-processing #customer-behavior #marketing-campaigns
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