Readers reply: Why do Visa and Mastercard advertise to consumers?
Briefly

They think it profitable to advertise because banks choose between Visa/Mastercard based on value, functionality, etc., directly appealing to decision-makers at banks.
Consumers are encouraged to use credit cards, but brand choice is more beneficial for the company, promoting brand recognition and partnerships, while being inconsequential for consumers.
Read at www.theguardian.com
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