The simplicity and universal nature of SMS means it has a wide array of use cases for businesses, facilitating brand-customer interactions.
Despite SMS messages having very high open rates of 98%, they can lack the marketing sophistication of other platforms, limiting engagement.
RCS, or 'rich communication services', represents a significant advancement over SMS by offering additional features that can enhance message effectiveness.
With GSMA estimating 6.3 billion mobile subscribers by 2030, SMS is key for businesses to engage with consumers across diverse demographics.
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