"Every Side of You" is part of the brand's "Love Your Rare" platform and celebrates individuality and authenticity, showcasing vulnerability and confidence through its diverse cast.
The campaign, featuring a 60-second ad voiced by Gomez, captures the essence of the various versions of self that people experience in their lives, illustrating the beauty of being unique.
As the second most popular cosmetics brand among Gen Z, Rare Beauty continues to grow its marketing efforts with this global campaign, which spans multiple platforms and forms of media.
Creative alignment was crucial in developing the campaign, allowing Rare Beauty to encapsulate over four years of brand-building and community engagement into a single impactful moment.
Collection
[
|
...
]