Rajamannar states, "You're not operating as a marketing specialist anymore; you're a true business generalist," highlighting that today's marketers must integrate creativity with data-driven strategies.
He asserts, "A marketer is first and foremost a very good business person," indicating that successful marketers also need to connect with societal issues and foster inclusive teams.
Reflecting on marketing's evolution, Rajamannar notes, "15 years ago, marketing was about phenomenal concepts. Today, it's about operating with both your right brain and left brain," indicating a shift towards strategic thinking.
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