In Q1 2024, TikTok reported record sales figures in the US and globally, with a significant increase from the previous year. This growth trajectory could see TikTok surpass Meta as the leading social media company by sales.
The EU's Digital Markets Act has influenced data practices changes by Google and TikTok to comply with regulations. Major tech companies like Alphabet, Meta, and Apple are under investigation for potential anti-competitive actions.
Google initiated the removal of third-party cookies from Chrome browser in Q1 2024, signifying a significant shift for the media industry. The industry is preparing for potential transformation with this move.
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