Push marketing, also known as outbound marketing, aims to directly reach potential customers through proactive outreach like advertising, direct mail, and email marketing.
Examples of push marketing include display advertising, radio or television advertisements, which provide strong reach opportunities for brands despite the rise of digital channels.
Push marketing is contrasted with pull marketing, which involves attracting customers through a desirable brand image rather than direct outreach, essentially casting a shiny lure.
Understanding the differences between push and pull marketing is essential for businesses looking to implement effective strategies for long-term growth.
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