Publishers test new TikTok feature that adds links to organic videos
Briefly

Publishers are testing adding links to organic TikTok videos to drive onsite traffic, aiming to re-engage audiences and capture emails. However, the impact remains uncertain due to the challenge of getting users to leave TikTok.
Though publishers like BDG and Los Angeles Times are testing the feature, TikTok has not officially launched it, raising questions about the actual traffic potential for publishers.
Read at Digiday
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